How to Overcome Your First Bad Review

So, you got your first bad review, did you? Stings a little, right? Maybe a lot. Perhaps you don’t feel like talking to anyone for the rest of the day and are going through a wide range of emotions that begin with angrily drafting an email to your reviewer to crying in your pillow. I sympathize because I genuinely hate bad reviews. Having an Etsy store I think has made me a gentle reviewer of my online purchases because we are all just humans on the other side of the computer screen. That really isn’t my point to this, but I think it’s a good reminder.

Look, I get it. Bad reviews suck especially because you probably put a lot of effort into your product. Every item I mail out goes through a quality assurance process because I try to hold myself to a certain level of standard, so it hurts after I go through the process and you probably already know that since that’s probably why you’re here. You got a bad review, it hit a little too close to home, and you're trying to push through and figure out what to do next but guess what? I have an answer for you. If you just clicked open your Etsy alert, excited to read a review only to see one or two gold stars the next step is simple - adapt.

Both of my bad reviews (I have two at the moment of writing this - knock on wood) come from a place of user error, but it was my fault for not detailing a water warning in my instructions. So it was on me, and I deserved the bad review in that regard but I ADAPTED and changed my directions to explicitly say to cover temporary tattoos in water, and now I haven’t had a bad review since (again, knock on wood).

Sometimes bad reviews come through no fault of your own in which case, you just have to adapt by being prepared to handle those days. Bad reviews suck, but it just goes with the territory meaning... If you go to your favorite Etsy store right now, you’d probably find a negative review. It is an inevitable part of putting yourself out there on the internet to eviscerate. Even right now while you're reading this, I’m risking you shredding this post to pieces and go for it if you must (but remember, it is just another human on the other side of the screen.)